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ALDAM PRESS, INC. PRESENTS
FEB
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Aldam Press, Inc.
The Way I See It
 

You’ve likely heard this story before, but it’s one of my favorites, so I wanted to share again…

One day, a wealthy man, of a rather wealthy family, took his son on a trip to the country to show his son how poor people can be. On their way home, the father asked his son, “Did you learn anything from this trip?”

“I sure did,” said the son. “We have one dog, and they have four. We have a small pool in our backyard, and they have a creek that has no end. We have lanterns in our garden, and they have the stars at night. We have a small piece of land, and they have endless fields. We buy our food, but they grow theirs. We have walls around our property to protect us, and they have friends to protect them.”

The boy’s father was speechless. Then the boy said, “Thanks, dad, for showing me how poor we are.”

Here’s the way I see it: The world changes when we change our perspective. If you’d like help creating beautiful print materials that will ensure a great first impression, give us a call today!

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Idea of the Week
4 Illustrator Hacks You Didn't Know You Needed
EASY-PEASY DESIGN TRICKS

Whether you've been using Adobe Illustrator for years or are just getting started with it, you might not know about these often overlooked functions that can help take hours off of any given project.

Check out these four Adobe Illustrator hacks to make your next project a breeze, while allowing you to still get that good spot for your five o'clock exercise class.

Copy & Paste & Paste & Paste & Paste & Paste & Paste

Let's say you've created a selection that you want to paste repeatedly in multiple areas of your project. Yes, we all know about > Command-C and > Command-V...But really, how fun is it to keep scrolling back to the same content to copy.... and then scrolling back to your new spot to paste? Pretty much less fun than visiting the emergency room after showing your co-workers your side plank on top of that exercise ball you use as your desk chair.

Next time you want to copy and paste the same content repeatedly, choose Select > Save Selection. Name your selection something clever so that you can reselect it at any time from the Select Menu, and conveniently paste that selection into as many parts of your project as you need to, without losing your data.

Music Slider

Erasing In A Straight Line

Your newest project involves some majestic free-form design work. It's got some rough edges, though, and your scheme requires some clean lines. You're ready to start erasing using the free-form eraser tool, but quickly realize you forgot your morning triple shot cappuccino and you've got the shakes.

SATURDAY 9th DECEMBER with 1/2 white bar

Before you reach for that can (or cup) of liquid fuel, here's an option that won't jar your nervous system. You can easily erase in a straight line in Illustrator by pressing and holding the Shift Key before you start dragging with the eraser. Problem solved.

Creating Color Harmonies

You may not be able to create harmony amongst your family or rival sports fans, but you can do your part to promote world harmony through your designs. Check out this little hack to make them think you spent an entire afternoon contemplating complimentary hues.

color box over the 9th DECEMBER

To create an instant color harmony based on a single color, choose color harmonies from the Color Guide Panel. What may have taken hours before, you can now accomplish in 37 seconds.

Converting Text to Outlines

If you've been in the business long enough, you've likely run into this situation: you've just finished your design work and sent it off at 4:50 p.m. At 5:05 p.m., you get a call to let you know they don't have the font you used, but you're on your exercise mat, leg warmers on. You don't get the message until the next day and you now can't meet your deadline.

SATURDAY with

You can easily avoid this situation in the future by converting text to outlines by right clicking the selected text and choosing Convert to Outlines for press-ready artwork. By converting text to outlines, it eliminates the need to send font files along with the Illustrator file when sharing with others. Before getting too hasty with this neat hack, though, keep in mind that converting to outlines is a one-way street. This means you'll be unable to go back to regular fonts after converting. Make sure you're working from a COPY of your document so that you can easily get the original text back if necessary.

Save yourself some time and frustration - don't work harder, work smarter with these easy-peasy design tricks.

See more great ideas like this!
Click here to visit the Aldam Press, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Engage Your Audience with Direct Mail
AN EFFECTIVE AND ENGAGING WAY TO REACH YOUR AUDIENCE

While electronic marketing often steals the spotlight in today’s digital world, print marketing continues to be an effective and engaging way to reach your audience. Here are a few examples to grab attention with direct mail.

  • Make your audience feel special by sending exclusive invites or coupons to your top customers.

  • Use creative packaging such as oversized boxes, translucent envelopes, preview windows, or lumpy mailers to ensure your direct mail piece is opened amongst a pile of flat envelopes.

  • Consider unique papers, such as a shimmery or velvety finish, waterproof options, or even a seed paper that your recipient can plant.

  • Use direct mail to make an announcement, such as an exciting new product or service. Use your direct mail piece as a teaser that piques interest and follows up with a conversation to answer any questions.

  • Ensure your direct mail piece is useful by incorporating a list of handy resources, a calendar, or a map, to extend the life of your mailer.

  • Consider an oversized postcard newsletter filled with expert tips, tricks, and other relative industry information that will leave your audience asking for more.

  • Address your mail by hand. A simple yet authentic handwritten gesture not only grabs attention but can help you connect with your audience on a personal level.

  • Mail exclusive coupons, discounts, and other promotions that customers look forward to receiving.

  • Double your impact by teaming print and electronic marketing together, such as sending a postcard to grab attention that directs recipients to a coordinating landing page with additional information and links to your contact information.

If you need ideas for the perfect direct mail piece that can help boost sales and awareness, our creative team would love to help. Give us a call today!

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Uncommon Product
Loyalty Stamp/Punch Cards
LET CUSTOMERS KNOW HOW MUCH YOU VALUE THEIR BUSINESS

Loyalty stamp cards or punch cards are an affordable and creative way to boost sales. Not only do stamp/punch cards encourage first-time buyers, but they also increase repeat business from loyal customers, and are a great way to let customers know how much you value their business.

Because filling a stamp/punch card typically results in a valuable reward (such as buy ten pizzas, get one free), they also have a higher perceived value than a traditional paper coupon. You can easily double the impact of your card by printing your business card on the backside or use the space to promote an upcoming promotion or new product.

Unlike more complicated digital rewards programs, punch or stamp card loyalty programs are easy to teach to your staff. They merely need to know which purchases earn a punch, how many punches a card should include to get the free item or discount, and what the item or discount is. You can also create a special incentive, such as “Two Punch Tuesdays” to boost the popularity of your loyalty card on specific days.

If you need help creating the perfect stamp/punch card your customers are sure to love, remember, other printers may be nearby, but nobody comes close!

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Tech Tip
Information You Should Never Share Online
IT DOESN'T TAKE MUCH INFORMATION FOR CRIMINALS TO TAKE ADVANTAGE OF PEOPLE

Unfortunately, it doesn’t take much information for criminals to take advantage of people, using the information we make readily available online. Here are a few examples of information you should never share online:

  • Never share your current location. By giving out your location, you are telling potential thieves that you are not at home. This can be especially dangerous if you are on vacation and won’t be home for days. Instead, wait to post vacation photos and a recap until you arrive back home. You can also disable Facebook location tracking to avoid accidentally checking in and sharing information you don't want to.

  • Do not share your phone number online. Consider using a Google Voice phone number as a go-between, instead of your personal phone number.

  • Avoid making your relationship status public. For example, if you change your status to single, you are letting people know you are more likely to be home alone.

  • Avoid providing your full birthdate. While many people love getting birthday wishes on social media sites such as Facebook, posting your full birthday can provide scammers a key piece of information needed to steal your identity and open accounts in your name.

  • Avoid posting photos of your children tagged with their names. Even if you have your privacy set to “friends only,” it is possible that a friend’s phone could get lost or stolen, and your social media posts could fall into the wrong hands. To be safe when posting, assume that everything is going to be public, and avoid posting anything you don’t want the world to view.

  • Don’t post photos of event tickets, since many have a scannable barcode that can be printed or fraudulently copied on to a duplicate ticket. Also avoid sharing photos of boarding passes, which can have personal information and information about your frequent flyer account. With ticket information, someone could change your seats, cancel future flights, and more.

If you’d like helpful tips in regards to your important print projects, we’d love to help! Email or give us a call today.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

A wry look at the absurdities of everyday life.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

An irreverent look inside the world of business and finance.

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Aldam Press, Inc., 163 South Street, Suite 4, Pittsfield, MA 01201 413-443-2800